Bayer Content Design

Digital interface about booking a vacation. The top section shows learning modules related to technology and agriculture. The bottom section asks if the user has booked a vacation through a website or app, with options 'Yes' and 'No,' and a green 'Next' button.

Equestrianism and design, a flawless partnership.

The International Equestrian Federation trusts us to represent their brand and engage their fans, providing beautiful content that embodies everything they stand for and which showcases the incredible talent of the FEI athletes. Equestrianism is a sport which is aesthetically stunning, and we always make sure the beauty and the power shine through in everything we produce for them.

When the time came for them to revamp their website, we were honoured to be the agency selected to brand the new FEI Fan Destination webpage. Excited to optimise the UI and UX experience of this new platform, our team was also tasked with designing an initial content strategy for the website. We allowed content to shape the entire experience - creating a unique platform focussed on fans, with stunning visuals and an authentic FEI feel.

Infographic explaining precision agriculture, featuring crop images, a drone spraying plants, and text describing data collection and analysis for crop health.

Olympic quality deserves Olympic design efforts.

A digital graphic stating "The future will be Digital" with a futuristic design, including green sprouts growing from a flat digital surface and the Bayer logo at the bottom, on a dark blue background.
Close-up of a young green plant sprouting in soil, with a green and white overlay containing text about agriculture.
A man holding a tablet with the 'Climate FieldView' logo, standing in an agricultural field, with quiz question about preseason planning and options for planting activities visible on the screen.

With dedication and expertise, every goal is reachable.

With the Rio 2016 Olympics fast approaching, we set out to produce a website capable of smoothly managing the increased demand, suitable for all devices, and with stunning visuals. With 1M fans across their social media channels, the FEI has the world’s largest equestrian following, and we were ready to tackle the challenge of ensuring all of those fans were catered to.

A farm field with a tractor moving down a straight dirt road, surrounded by patches of crops on either side. Overlay icons indicate GPS signal points for precision agriculture, with a text box explaining Global Navigation Satellite Systems (GNSS) used for accurate farming data.
A woman wearing a wide-brimmed hat and a striped shirt is sitting outdoors, looking at a landscape of mountains and greenery, with a small church or building in the distance.
A woman smiling in a plaid shirt and baseball cap sitting inside a vehicle, with sunlight streaming in, next to a digital interface titled 'Scripting for fertility' featuring play and headphone icons, and a paragraph of instructional text.

Your website is a window to your brand identity - and we can open the blinds for you.

Versatility and functionality were at the core of our efforts, with flawlessly integrated tabs to display standings, rankings, results, and athletes, present news and provide an unforgettable online experience for equestrian enthusiasts. Any community needs a place to call their own, and that is what we gave the FEI when we developed their online Campus Hub. The site architecture was adapted for ease of use and populated to maximise engagement, with visually unifying branding and a developed editorial voice.

Three monitors displaying a presentation about farm management. The first screen shows a man in a plaid shirt and hat next to a podcast player and text titled 'Performance Evaluation'. The second screen shows key takeaways with icons of tablets and environmental data. The third screen shows a woman and a man beside an image of a tablet with colorful maps, labeled 'Post-Harvest Activities' and 'Exactly, you can connect this by measuring the total weight of your harvested...'.

A website for an international audience, as functional as it is beautiful.

With effortless access to stunning video and photo content, purposefully structured articles and direct links to FEI TV, the website now promotes all upcoming events with optimised user engagement and rapid loading times as we continue to support the organisation’s journey, combining their excellence in equestrianism with our social media, webpage development, and communications expertise in a partnership that has more than proven itself.

Focus, skill and dedication; three things our team have in common with the athletes.

Digital presentation slide titled 'Our vision to success...' displaying a growth timeline from 'Grower Platform' to 'Industry Platform' with progress steps: Climate FieldView, FieldView as an innovative grower platform, FieldView data enabling Bayer Solutions, FieldView data enabling the Ag Industry, and The Platform for Agriculture. There are navigation buttons and a small section at the top showing different business lines.

Every type of content is represented in its own personalised way.

Any challenge thrown at our by our clients is tackled with enthusiasm and a can-do attitude. With a team full of specialists in various domains, from Graphic Design to Content Strategy and SEO, we produced content for FEI events across all platforms and devices to provide fans with an immersive, community-focussed experience.

A digital screen displaying a man in a straw hat and plaid shirt holding a tablet in a cornfield, with text and navigation buttons on the screen, including a podcast play button and next button.
An arrow pointing to the right.

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