Campaign Production.

We create real connections with your communities through creative campaigns that build on real emotions.

We are specialised in sport and eLearning and are eager to keep learning about the exciting dynamics between communities and you. There are so many stories to tell, and we accelerate engagement with creativity, innovation, proximity and strategy.

The use of Social Media as a communication tool brings different benefits to each industry, and the approach that companies wish to take may vary.

Whether you are in the B2C or B2B business structure, there are always ways to benefit from specific social platforms, deploying them to:

  • Communicate with your customers, in a very interactive context

  • Establish a customer relationship through the sharing of expertise, ideas, top tips and more

  • Gain insights and valuable feedback from your (potential) customers

  • Showcase your products and services

  • Increase your visibility and brand awarenes

We can help you target the right platforms and develop a strategy that realizes your business objectives through a social presence. 

Social Media

Interactive Campaigns

It multiplies marketing efficiency thanks to a proven concept – the ‘Hawthorne’ positive effect.

It leads to:

  • Word-of-mouth recommendations, which are the best kind!

  • A stronger bond with your consumers

  • A better understanding of your brandion text goes here

Simple to initiate and effective towards a very attractive ROI

Participative marketing is all about marketing
WITH people, not AT people. 

We can facilitate:

  • Online contests and challenges

  • Online brainstorming

  • Co-creation platforms

Video

Video is becoming the number one online marketing medium (across all devices). It is set to represent 90% of all internet traffic this year. Don’t miss out on a must.

We can produce your video content, ensuring you gain the following advantages:

  • Captivation - Video captivates and visitors view videos before they read text, then stay longer on a site as a result

  • Confidence - Video increases consumer confidence in a product or service

  • Shareability - Video content is highly shareable and allows you to  reach a larger audience and better SEO ranking

  • Memorability - Video helps you bring across your message more clearly and in a more memorable way

Blog Writing

It is really necessary to generate a steady flow of newly written content around your products?

The answer is YES, because then you can benefit from the following advantages:

  • Increasing your SEO (constantly renewed content improves your page ranking) to gain more visitors

  • Building your credibility by displaying your knowledge

  • Fostering brand loyalty by constantly providing interesting and relevant content  

We can regularly provide you with tailor-made blog articles, written to reinforce the digital presence of your brand.

YouTube Optimization

Ensure your videos will reach the widest audience possible

To help your videos and channel succeed on this platform, Penceo can help you with YouTube optimization. This means developing an intimate understanding of how audiences discover and engage with your videos, and using all available tools to take advantage of these insights.

  • Video marketing strategy

  • Channel and traffic customization

  • Channel branding

  • Community Management

  • YouTube Monetizing

  • YouTube Monitoring

Facebook Advertising

    • Identify countries that can be targeted with geo-localized content

    • Identify top countries for engagement

    • Identify event opportunities ideal for local advertising

    • Target different fan groups with different campaigns

    • Ensure that your posts get the attention they deserve

    • Don’t push content that doesn’t attain a natural reach

    • Spread your advertising for optimal results

The mission of advertising brings with itself research questions:

  1. What should be the different platforms, and should we target different countries? (different audiences per platform)

  2. Branding around events & communications – should it change and be geo-localized to adapt to cultural style?

  3. How can we exploit the full potential of the Facebook page by optimizing investments in a way that they generate the most loyal fans?

Social Listening

People are constantly talking online. You will want to know when they are talking about you. Clearly, social monitoring has become a critical customer intelligence tool.

We set up the necessary tools to track and analyze what people are saying about your brand and your products or services.

The advantages are there to be seized:

  • Gain insights, in real-time, into what is being said about your brand and your products/services

  • Feed the information into your CRM system to improve your e-marketing efforts

  • Gain in reactivity to respond both to crises or to build further on successes

  • Find out where conversations are taking place so you can target those platforms

  • Identify the influencers so you can approach them and aim to work with them

 

Creative Copywriting

The limitless power of words.

We make sure the words in all your digital communication deliver the essentials: Information, Inspiration, and Action.

How do we do this? By engaging in a creative process:

  • We build on your brand identity to define the tone and style that truly represents your unique brand personality

  • We gain an understanding of your target audience to ensure everything we say is relevant and insightful

  • We perform research to support all information and order to present it with confidence and accuracy - without neglecting the emotional dimension!

  • We combine words with spot-on visuals for extra impact

  • We lead consumers to a ‘Call to Action’ that guides them to the next step

We are here to tell your story, in your words.

We do not outsource

We have a solid internal team that handles all your eLearning videos, so you don’t have to worry about your projects going to third parties. 

Our eLearning videos are designed and developed by industry experts and undergo rigorous quality assurance testing to ensure top quality and user satisfaction. 

We want you to be happy with your videos for years to come! We do not outsource anything. This is one big difference that makes us the best eLearning video agency.

We deliver on time

Being on time is one of our core values as the best Elearning platform. You can be confident that we will always deliver on time because we track progress and regularly report back with updates. Our team members will never stop working until your eLearning videos are finished and delivered to you.

Video Production

Our Geneva-based production team caters to all of your video production needs, whether you require live event coverage, a post-event compilation, or a promotional feature, we can cater to a wide range of needs. This includes:

  • Live production  / ENG production

  • Special filming on-site

  • Educational videos

  • Animation & Motion Graphics

Live Courses / Webinars

You need to have a defined content and distribution strategy when going into live production. We can offer strategic support in defining and implementing live-stream video in a production strategy, as well as planning the content distribution.

We cater to the following aspects when it comes to LIVE production:

  • Live Production: We follow a turnkey solution where we provide the client with the required crew and materials to produce their event live, based on their production specs. This includes the camera set-up, production facility set-up, live production, live graphics, etc.

  • VOD Production: We offer a turnkey solution where we provide the client with the necessary material (cameras, studio, etc...) and the staff required to produce VOD clips directly on-site at the event.

  • TV Graphics: Production of TV graphics sets that can either be used for live production or Video-On-Demand (VOD) production.

  • Broadcast: We offer two types of broadcast solutions: (1) via satellite, (2) via internet/fiber. 

We are the next-generation eLearning video agency

We offer industry technology and templates to our clients.
This allows us to deliver projects at a speed not seen by other agencies.

We take pride in customer service because we want you to be satisfied with what we deliver. We will ensure your project is exactly what you envisioned before signing off.