We create real connections with you fans through creative campaigns that build on real emotions. We are specialised in sport and are eager to keep learning about the exiting dynamic between fan, athlete, team, league and federation. There are so many stories to tell. We accelerate engagement with creativity, innovation, proximity and strategy.

 

Social Media

The use of Social Media as a communication tool brings different benefits to each industry, and the approach that companies wish to take may vary. Whether you are in the B2C or B2B business structure, there are always ways to benefit from specific social platforms, deploying them to:

  • Communicate with your customers, in a very  interactive context

  • Establish a customer relationship through the sharing  of expertise, ideas, top tips and more

  • Gain insights and valuable feedback from your (potential) customers

  • Showcase your products and services

  • Increase your visibility and brand awareness

We can help you target the right platforms and develop a strategy that realizes your business objectives through a social presence. 

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Interactive campaigns

Get potential consumers involved

Participative marketing is all about marketing WITH people, not AT people. 

We can facilitate:

  • Online contests and challenges

  • Online brainstorming

  • Co-creation platforms

What are the advantages?

Participative marketing multiplies marketing efficiency thanks to a proven concept – the ‘Hawthorne’ positive effect. It leads to

  • Word-of-mouth recommendations, which are the best kind!

  • A stronger bond with your consumers

  • A better understanding of your brand

Simple to initiate and effective towards a very attractive ROI

 

Video

Video is becoming the number one online marketing medium (across all devices). It is set to represent 90% of all internet traffic this year. Don’t miss out on a must.

We can produce your video content, ensuring you gain the following advantages:

  • Video captivates - visitors view videos before they read text, then stay longer on a site as a result

  • Video increases consumer confidence in a product or service

  • Vide content is highly shareable and allows you to  reach a larger audience and better SEO ranking

  • Video helps you bring across your message more  clearly and in a more memorable way

Conclusion: Video is a force to be reckoned with!


 

Blog writing

It is really necessary to generate a steady flow of newly written content around your products?

The answer is YES, for the reason that you can benefit from the following advantages:

  • Increase your SEO (constantly renewed content improves your page ranking) to gain more visitors

  • Build your credibility by displaying your knowledge

  • Build brand loyalty by constantly providing interesting and relevant content  

We can regularly provide you with tailor made blog articles, written to reinforce the digital presence 

of your brand

 

YouTube optimization

Ensure your videos will reach the widest audience possible

To help your videos and channel succeed on this platform, Penceo can help you with YouTube optimization. This means developing an intimate understanding of how audiences discover and engage with your videos, and using all available tools to take advantage of these insights. :

  • Video marketing strategy

  • Channel and traffic customisation

  • Channel branding

  • Community Management

  • YouTube Monetizing

  • YouTube Monitoring

 

Facebook Advertising

The mission of advertising brings with itself research questions:

  • Different platforms, should we target different countries? (different audience per platform)

  • Branding around events & communications – should it change and be geo-localised to adapt to cultural style?

  • How can we exploit the full potential of the SPL Facebook page by optimising investments in a way that they generate the most loyal fans?

 

Countries with big potential to grow the fan-base:

•Identify countries that can be targeted with geo-localised content

•Identify top countries for engagement

•Identify event opportunities ideal for local advertising

•We have noticed simple posts work well, this is something to keep in mind.

Optimise your growth and engagement through meaningful content plans:

  • Target at different fan groups with different campaigns

  • Ensure that your posts get the attention they deserve

  • Don’t push content that doesn’t attain a natural reach

  • Spread your advertising for optimal results

 

Social Listening

People are constantly talking online. You will want to know when they are talking about you. Clearly, social monitoringhas become a critical customer intelligence tool.

We set up the necessary tools to track and analyse what people are saying about your brand and your products or services.

The advantages are there to be seized:

  • Gain insights, in real time, into what is being said about your brand and your products/services

  • Feed the information into your CRM system to improve your e-marketing efforts

  • Gain in reactivity to respond both to crises or to build further on successes

  • Find out where conversations are taking place so you can target those platforms

  • Identify the influencers so you can approach them and aim to work with them


Creative Copywriting

The limitless power of words

We make sure the words in all your digital communication deliver the essentials: Information, Inspiration and Action.

How do we do this? By engaging in a creative process:

  • We build on your brand identity to define the tone and style that truly represents your unique brand personality

  • We gain an understanding of your target audience to ensure everything we say is relevant and insightful

  • We perform research to support all information and order to present it with confidence and accuracy - without neglecting 

  • the emotional dimension!

  • We combine the words with spot-on visuals for a further impact

  • We lead consumers to a ‘Call to Action’ that guides them to the next step!

We are here to tell you story, in your own word