We create real connections with your fans through creative campaigns that build on real emotions. We are specialised in sport and are eager to keep learning about the exciting dynamics between fans, athletes, teams, leagues and federations. There are so many stories to tell, and we accelerate engagement with creativity, innovation, proximity and strategy.
The use of Social Media as a communication tool brings different benefits to each industry, and the approach that companies wish to take may vary. Whether you are in the B2C or B2B business structure, there are always ways to benefit from specific social platforms, deploying them to:
Communicate with your customers, in a very interactive context
Establish a customer relationship through the sharing of expertise, ideas, top tips and more
Gain insights and valuable feedback from your (potential) customers
Showcase your products and services
Increase your visibility and brand awareness
We can help you target the right platforms and develop a strategy that realizes your business objectives through a social presence.
Get potential consumers involved
Participative marketing is all about marketing WITH people, not AT people.
We can facilitate:
Online contests and challenges
What are the advantages?
Participative marketing multiplies marketing efficiency thanks to a proven concept – the ‘Hawthorne’ positive effect. It leads to:
Word-of-mouth recommendations, which are the best kind!
A stronger bond with your consumers
A better understanding of your brand
Simple to initiate and effective towards a very attractive ROI
Video is becoming the number one online marketing medium (across all devices). It is set to represent 90% of all internet traffic this year. Don’t miss out on a must.
We can produce your video content, ensuring you gain the following advantages:
Captivation - Video captivates and visitors view videos before they read text, then stay longer on a site as a result
Confidence - Video increases consumer confidence in a product or service
Shareability - Video content is highly shareable and allows you to reach a larger audience and better SEO ranking
Memorability - Video helps you bring across your message more clearly and in a more memorable way
Conclusion: Video is a force to be reckoned with!
It is really necessary to generate a steady flow of newly written content around your products?
The answer is YES, because then you can benefit from the following advantages:
Increasing your SEO (constantly renewed content improves your page ranking) to gain more visitors
Building your credibility by displaying your knowledge
Fostering brand loyalty by constantly providing interesting and relevant content
We can regularly provide you with tailor-made blog articles, written to reinforce the digital presence
of your brand
Ensure your videos will reach the widest audience possible
To help your videos and channel succeed on this platform, Penceo can help you with YouTube optimization. This means developing an intimate understanding of how audiences discover and engage with your videos, and using all available tools to take advantage of these insights.
Video marketing strategy
Channel and traffic customisation
The mission of advertising brings with itself research questions:
What should be the different platforms, and should we target different countries? (different audiences per platform)
Branding around events & communications – should it change and be geo-localised to adapt to cultural style?
How can we exploit the full potential of the Facebook page by optimising investments in a way that they generate the most loyal fans?
Countries with big potential to grow your fanbase:
Identify countries that can be targeted with geo-localised content
Identify top countries for engagement
Identify event opportunities ideal for local advertising
Optimise your growth and engagement through meaningful content plans:
Targeting different fan groups with different campaigns
Ensuring that your posts get the attention they deserve
Not pushing content that doesn’t attain a natural reach
Spreading your advertising for optimal results
People are constantly talking online. You will want to know when they are talking about you. Clearly, social monitoring has become a critical customer intelligence tool.
We set up the necessary tools to track and analyse what people are saying about your brand and your products or services.
The advantages are there to be seized:
Gain insights, in real time, into what is being said about your brand and your products/services
Feed the information into your CRM system to improve your e-marketing efforts
Gain in reactivity to respond both to crises or to build further on successes
Find out where conversations are taking place so you can target those platforms
Identify the influencers so you can approach them and aim to work with them
The limitless power of words
We make sure the words in all your digital communication deliver the essentials: Information, Inspiration and Action.
How do we do this? By engaging in a creative process:
We build on your brand identity to define the tone and style that truly represents your unique brand personality
We gain an understanding of your target audience to ensure everything we say is relevant and insightful
We perform research to support all information and order to present it with confidence and accuracy - without neglecting the emotional dimension!
We combine words with spot-on visuals for extra impact
We lead consumers to a ‘Call to Action’ that guides them to the next step
We are here to tell your story, in your words