Why do you NEED email marketing in 2019?

Here at the Penceo headquarters in Geneva, Switzerland, we understand the ins and outs of email marketing and handle everything from the fundamental question of why it is important to use this strategy for your business through to the intricacies of how to word, design and populate newsletters for maximum engagement. We are a communications and marketing agency specialising in sports marketing for both local and international federations and organisations, and we recommend everyone to use email marketing as part of their engagement strategies. It works, and by choosing not to use it you’re putting yourself at a disadvantage. So, let’s get down to business and explain; why do you and your organisation need email marketing in 2019?  

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Mariel de Haan
STEP UP your ELEARNING game with these 11 terms

Here at Penceo, we know what it takes to build an excellent eLearning platform that is both user-friendly and easily updated and maintained. Being a social media marketing and communications agency, eLearning is one of the pivotal services we offer our clients, as there is nothing more integral to eLearning than communication and social connectedness.

We want to give our clients the very best, and that means providing them with the tools required for them to voice their needs with regards to one of our specific areas of expertise. The concept of eLearning is one of those areas, so our team of specialists at our Penceo head office in Geneva, Switzerland, have put together a list of essential terms to know when you’re considering creating an eLearning platform for your organisation. Once you know what it is you want to offer learners, you can safely entrust the task of designing, constructing and implementing your eLearning platform to us!

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Mariel de Haan
20 Essential SOCIAL MEDIA ACRONYMS for 2019

Our diverse team based at the Penceo Content Lab in Geneva, Switzerland, has brought together the 20 most essential Social Media terms to help your business get ahead of the rest, and to make 2019 your year for growth and success!

Navigating social media platforms involves an ever-increasing number of acronyms and abbreviations, many of which are adopted into use rapidly and with little further explanation. As our attention span seems to become ever smaller and content needs to be short and sweet, the number of acronyms in common use online has skyrocketed, both for leisure and across virtually all fields of employment – and particularly in digital marketing.

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11 KEY RULES for optimising web content

Less than 10% of web content generates SEO traffic. It is time for you to take charge and pay attention to the SEO quality of your content. The sports industry needs to become more mindful and attentive to the content that is delivered to its audience, as it isn’t solely about action shots and posts celebrating goals. When content hits the web you need to give it a visibility boost via social media platforms and newsletters, and everything you produce should be in the capable hands of SEO experts and curated by content strategists with expertise in sports marketing.

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BRANDING AND STORYTELLING IN SPORT

Branding and storytelling go hand-in-hand, and together form the foundation of your connection with your fanbase. Through maintaining a clear brand vision and following a content strategy, your stories will promote the interests of your fans and earn you a leading position within your niche of expertise. Our Geneva Marketing and Communication agency has work on the topic.

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HOW TO CREATE COMPELLING & CREATIVE VIDEO CONTENT

Today, especially in the business of sport, video content is king if you wish to engage your fans. The public needs stories and everyone is focused on creating the most creative video content. But how do you stand out amongst the crowd and create really great content for your online channels? How do you keep it authentic and engaging? Penceo’s creative team has some top tips to share with you.

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INBOUND MARKETING FOR SPORTS BUSINESSES

‘Inbound marketing’ is on the tip of everyones tongue these days. People like the idea of gaining more relevant visibility and that sports fans find you because they are interested in your brand, rather than having to hunt for fans attention. Here are some information from our Geneva SEO Agency

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INSTAGRAM SPORT MARKETING TRENDs IN 2019

Instagram continue to be the most fast growing social media platform. It is the perfect solution for any brands whatever you are in hotel business in Lausanne or Geneva or the luxe industry like watches in Switzerland. Instagram will help you to engage with your name and transform the visitors into faithful clients to your services and products.

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