11 KEY RULES for optimising web content

Less than 10% of web content generates SEO traffic. It is time for you to take charge and pay attention to the SEO quality of your content. The sports industry needs to become more mindful and attentive to the content that is delivered to its audience, as it isn’t solely about action shots and posts celebrating goals. When content hits the web you need to give it a visibility boost via social media platforms and newsletters, and everything you produce should be in the capable hands of SEO experts and curated by content strategists with expertise in sports marketing.

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BRANDING AND STORYTELLING IN SPORT

Branding and storytelling go hand-in-hand, and together form the foundation of your connection with your fanbase. Through maintaining a clear brand vision and following a content strategy, your stories will promote the interests of your fans and earn you a leading position within your niche of expertise. Our Geneva Marketing and Communication agency has work on the topic.

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HOW TO CREATE COMPELLING & CREATIVE VIDEO CONTENT

Today, especially in the business of sport, video content is king if you wish to engage your fans. The public needs stories and everyone is focused on creating the most creative video content. But how do you stand out amongst the crowd and create really great content for your online channels? How do you keep it authentic and engaging? Penceo’s creative team has some top tips to share with you.

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INBOUND MARKETING FOR SPORTS BUSINESSES

‘Inbound marketing’ is on the tip of everyones tongue these days. People like the idea of gaining more relevant visibility and that sports fans find you because they are interested in your brand, rather than having to hunt for fans attention. Here are some information from our Geneva SEO Agency

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INSTAGRAM SPORT MARKETING TRENDs IN 2019

Instagram continue to be the most fast growing social media platform. It is the perfect solution for any brands whatever you are in hotel business in Lausanne or Geneva or the luxe industry like watches in Switzerland. Instagram will help you to engage with your name and transform the visitors into faithful clients to your services and products.

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