Strategy

For SMART digital communication

Before launching your digital force, we pin down the Strategy.
This is highly collaborative process: together we engage in brainstorming sessions.

  • Digital strategy

  • Social media strategy

  • Brand identity

  • Audit & Benchmark

  • Concept identification

  • Naming

  • Communication plan

Digital strategy

We look at the bigger picture before drilling down to the details.

We start with a preliminary analysis of your:

  • Objectives
  • Target audience
  • Current digital presence
  • Current overall communication approach
  • Resources (people and budget)

With these elements, we produce a digital strategy and rollout plan that follows the SMART framework (specific, measurable, attainable, realistic, time-bound). 

We’re here to make sure you reap the benefits and ROI of your digital communication!

Social media strategy

Social media platforms are constantly evolving, growing and multiplying. You need to make the right choices.  

We provide you with a strategy that ensures your social media presence is carefully planned, monitored and managed over time. 

Our approach to social media strategy covers:

  • Context
  • Audience
  • Objectives
  • Implementation
  • Measurement (KPIs) and monitoring 
  • Adjustment

Brand identity

A strong and clear brand identity is key to harnessing the full potential of your digital communication. 

The pathway is digital. The messages is defined and guided by your brand identity. 

We can help you crystallise all the elements that determine your brand identity:

  • Unique Selling Point
  • Target Audience
  • Mission
  • Vision
  • Values
  • Personality
  • Ambition

Audit & Benchmark

Build on your strengths. Understand your weaknesses. Know your competitors.

We can provide you with:

  • Audits of your current communications, in relation to your business model and brand identity
  • SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
  • Market context and trends
  • Consumer analysis
  • Benchmark of relevant companies 

The insights thus acquired will direct and guide you to arm your organisation with the clear vision on how to take on the competition. 

Concept identification

At the heart of a powerful brand lies a promise. 

The challenge consists in defining that promise clearly and making it obvious to your target audience, both in your communication and through all your actions.

We get to the core of your brand identity and highlight that promise. It is the CONCEPT that will guide the creative approach, giving your communication it full force.   

Naming

What’s in a name? A significant part of your identity and your difference.

It’s not just a word. In a name there is:

  • meaning
  • sound
  • shape
  • character

We run creative name-storming sessions. We use tested techniques to help you explore all the possibilities and understand all the associated perceptions. 

 

Communication plan

To optimize your digital force, we propose a strategic communication plan that takes into account both timing and content. 

We plan your digital presence and manage the calendar, taking into account all your communication events, to ensure full impact. 

It’s a question of pulling all the threads together, to weave a tight web.