Bayer Content Design
Equestrianism and design, a flawless partnership.
The International Equestrian Federation trusts us to represent their brand and engage their fans, providing beautiful content that embodies everything they stand for and which showcases the incredible talent of the FEI athletes. Equestrianism is a sport which is aesthetically stunning, and we always make sure the beauty and the power shine through in everything we produce for them.
When the time came for them to revamp their website, we were honoured to be the agency selected to brand the new FEI Fan Destination webpage. Excited to optimise the UI and UX experience of this new platform, our team was also tasked with designing an initial content strategy for the website. We allowed content to shape the entire experience - creating a unique platform focussed on fans, with stunning visuals and an authentic FEI feel.
Olympic quality deserves Olympic design efforts.
With dedication and expertise, every goal is reachable.
With the Rio 2016 Olympics fast approaching, we set out to produce a website capable of smoothly managing the increased demand, suitable for all devices, and with stunning visuals. With 1M fans across their social media channels, the FEI has the world’s largest equestrian following, and we were ready to tackle the challenge of ensuring all of those fans were catered to.
Your website is a window to your brand identity - and we can open the blinds for you.
Versatility and functionality were at the core of our efforts, with flawlessly integrated tabs to display standings, rankings, results, and athletes, present news and provide an unforgettable online experience for equestrian enthusiasts. Any community needs a place to call their own, and that is what we gave the FEI when we developed their online Campus Hub. The site architecture was adapted for ease of use and populated to maximise engagement, with visually unifying branding and a developed editorial voice.
A website for an international audience, as functional as it is beautiful.
With effortless access to stunning video and photo content, purposefully structured articles and direct links to FEI TV, the website now promotes all upcoming events with optimised user engagement and rapid loading times as we continue to support the organisation’s journey, combining their excellence in equestrianism with our social media, webpage development, and communications expertise in a partnership that has more than proven itself.
Focus, skill and dedication; three things our team have in common with the athletes.
Every type of content is represented in its own personalised way.
Any challenge thrown at our by our clients is tackled with enthusiasm and a can-do attitude. With a team full of specialists in various domains, from Graphic Design to Content Strategy and SEO, we produced content for FEI events across all platforms and devices to provide fans with an immersive, community-focussed experience.
